Adidas has unraveled the official match for the knockout stage at the world cup 2018. The new ball has been named as ‘Telstar Mechta’ and it has been introduced with a new design. The name Mechta Suggest as dream or “ambition” in Russian.
The color of the match ball has been inspired by the host nation as per the Sources of Fifa. The ball has been similar to the one which has been used in the group stages. Design change in the ball adds more intensity to the ball.
Adidas has maintained that the key focus of sustainability. The Adidas want the ball to be used both off and on the pitch. Thus adidas has focused on making the ball that much easy and comfortable. That they must experience the same in off as they would feel with the ball on the pitch.
“The Telstar 18 was a huge step forward technically when it came to Official Match Balls. With the Telstar Mechta, we have taken that same innovative design and re-imagined it, creating a ball that perfectly suits the pressures and opportunities of the FIFA World Cup knock-out stage.” Dean Lokes, VP Product from Adidas, said.
“Adidas and FIFA have enjoyed a long history of successful Official Match Balls over the past FIFA World Cup tournaments. This year, Adidas delivers yet another beautifully designed ball, the Telstar Mechta, putting innovation and performance at the core of the game.” Jean-Francois Pathy, Director of Marketing Services at FIFA, commented on the launch.
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